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Analytics: A Prescriptive Approach to Monetizing All Your Data
Unlock the stories behind the numbers and discover the competitive advantage you've been missing.
Analytics: A Prescriptive Approach to Monetizing All Your Data
Item #: 233327429

Analytics: A Prescriptive Approach to Monetizing All Your Data

Item #: 233327429

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  • Decision-makers can’t get enough from data. The problem is, most leaders only use data to reaffirm the obvious information—and their companies are suffering because of it. Executives interested in getting to scalable, insight-driven business decisions are not sure where to start. Who should lead such a program? Will it be worth the effort? The good news is that, yes, underneath that surface-level data lies a treasure trove of useful information, and with the right approach you can get to it. With business analytics, you can have the competitive advantage you’ve been missing. In Guaranteed Analytics, Jim Rushton offers a prescriptive approach to implementing an analytics program that will help you move past the obvious about the “stars” and “dogs” of your business and dive into where the true money—and competitive advantage—lies. Jim delivers a prescriptive approach on the discipline of analytics for organizations and how it can be leveraged to monetize your data. This is a book about identifying the opportunity analytics present, building an insight-focused culture, and unlocking the stories behind the numbers. Guaranteed.
Publisher Lioncrest Publishing
Publication date November 19, 2019
Language English
File size 2.9 MB
Screen Reader Supported
Enhanced typesetting Enabled
X-Ray Not Enabled
Word Wise Enabled
Print length 258 pages
ISBN-13 978-1544505503
Page Flip Enabled
Item Weight1.5 lbs (680 grams)

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Analytics: A Prescriptive Approach to Monetizing All Your Data

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