Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
genuine image
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth.
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
Item #: 161057054

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

87% of respondents would recommend this to a friend

Item #: 161057054

USD 33

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from US

0 ratings Write a review
In stock
us Imported from USA store

QTY:

Order now and get it around Thursday, September 17
Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth.
U-Care Warranty:
None
Select a Plan
fast shipping

Fast
Shipping

free return

Free
Return*

secure packaging

Secure Packaging

100% original products

100% Original Products

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment

What Stands Out

Expert Insights
Gain access to cutting-edge marketing strategies from renowned faculty members, designed for both academic and professional growth in the ever-evolving landscape of marketing.
Comprehensive Coverage
This edition offers extensive insights across various marketing domains, ensuring that readers are well-equipped with the latest tools and frameworks to succeed in real-world applications.
Networking Opportunities
Connect with a vibrant community of marketing professionals and peers, enhancing your learning experience and opening doors to future collaborations and career advancements.

Product Details

Shop Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management online at a best price in Micronesia. 1119906245
Publisher Wiley
Publication date April 11, 2023
Edition 3rd
Language English
Print length 432 pages
ISBN-10 1119906245
ISBN-13 978-1119906247
Item Weight 2.31 pounds (1.05 kg)
Dimensions 6.3 x 1.6 x 9.2 inches (16 x 4.1 x 23.4 cm)

Who Should Buy?

Suitable For
  • Marketing Students

    Ideal for students aspiring to understand advanced marketing concepts taught by top-tier faculty at Kellogg School.

  • Marketing Professionals

    Provides valuable insights for professionals seeking to enhance their strategic marketing knowledge and execution skills.

  • Academics and Researchers

    Beneficial for scholars researching marketing theory and its practical applications, backed by rigorous academic perspectives.

Not Suitable For
  • Casual Readers

    Not ideal for those looking for light reading or entertainment, as it focuses heavily on academic content.

Product Description

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What topics does 'Kellogg on Marketing' cover?

    Answer: 'Kellogg on Marketing' explores a wide array of topics fundamental to the marketing discipline, including consumer behavior, brand strategy, and data-driven marketing. The book captures insights from esteemed faculty members of the Kellogg School of Management, providing readers with both theoretical frameworks and practical applications. This resource is ideal for marketing professionals and students who seek to understand contemporary marketing challenges and best practices.
  • Question: Who is the target audience for this book?

    Answer: The target audience for 'Kellogg on Marketing' includes marketing professionals, business students, and educators interested in enhancing their marketing knowledge. It serves as a valuable resource for those looking to deepen their understanding of advanced marketing strategies and theories. Both experienced practitioners and newcomers will find valuable insights that can be applied to real-world scenarios in various industries.
  • Question: How is this edition different from previous editions?

    Answer: The 3rd edition of 'Kellogg on Marketing' contains updated case studies, new research insights, and revisions that reflect the latest marketing trends and practices. It offers readers an enhanced understanding of marketing dynamics in today's rapidly changing environment. The editorial team has ensured that the content resonates with contemporary marketers, making it a crucial read for anyone looking to stay relevant in the marketing field.
  • Question: Can this book help with digital marketing strategies?

    Answer: Yes, 'Kellogg on Marketing' includes chapters that specifically address digital marketing strategies, focusing on how brands can leverage online platforms for consumer engagement. With the increasing importance of digital channels, the book provides insights into data analytics, social media tactics, and customer relationship management, making it an excellent resource for marketers aiming to optimize their digital presence.
  • Question: What is unique about the authors of this book?

    Answer: The authors of 'Kellogg on Marketing' are renowned faculty members from the Kellogg School of Management, known for their research and teachings in marketing. Their expertise in various specializations, including consumer psychology and brand management, contributes to the depth of content. Readers can benefit from their extensive knowledge and proven strategies, making the book a credible source for learning marketing principles.
  • Question: Is 'Kellogg on Marketing' suitable for someone new to marketing?

    Answer: 'Kellogg on Marketing' is suitable for readers at all levels, including those new to marketing. While it covers advanced topics, the book is written in a manner that is accessible and comprehensive. Beginners can grasp foundational marketing concepts and then progress to more sophisticated ideas, enhancing their learning experience. Thus, it can serve as both an introductory text and a reference guide.
  • Question: Does this book provide case studies or practical examples?

    Answer: 'Kellogg on Marketing' is rich in case studies and practical examples that illustrate the application of marketing theories in real business situations. These case studies demonstrate how successful companies implement marketing strategies to overcome challenges and achieve objectives, making it an invaluable resource for students and practitioners looking for real-world applicability of marketing concepts.
  • Question: What kind of theoretical frameworks does the book discuss?

    Answer: The book discusses various theoretical frameworks that are fundamental to understanding marketing dynamics, including market segmentation, the marketing mix, and consumer decision-making processes. These frameworks provide a structured approach to analyzing marketing problems and strategies, making complex theories more manageable for readers. Understanding these frameworks can assist marketers in developing effective strategies tailored to their target audiences.
  • Question: What are the benefits of reading this book for marketing professionals?

    Answer: Reading 'Kellogg on Marketing' allows marketing professionals to stay ahead of industry trends and best practices. It equips them with innovative ideas and proven strategies that can be applied in their work settings. Professionals can benefit from the depth of research and analysis presented, which can enhance decision-making skills and inspire creative solutions in their marketing efforts.
  • Question: Where can I buy 'Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 3rd Edition'?

    Answer: You can buy 'Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 3rd Edition' on Ubuy. Ubuy is a reliable online platform that offers a wide range of products, including this comprehensive marketing text. Their platform ensures easy access to the book, making it a convenient option for readers in Micronesia.

Alexander Chernev (Editor) Direct Editorial Review

The "Kellogg on Marketing" 3rd Edition, authored by renowned marketing experts Philip Kotler and Alexander Chernev, has garnered positive reviews that highlight its comprehensive and insightful approach to the intricacies of marketing and brand management. According to several users, the book serves as an invaluable reference for both practitioners and educators in the marketing field. Professors and industry professionals commend it for its depth of content, with an emphasis on contemporary themes such as the influence of artificial intelligence on marketing strategies. The book is not only seen as a reliable resource for those teaching marketing at the university level but also as a toolkit for seasoned marketers aiming to enhance their strategic campaigns. Reviewers Consistently describe it as more than just a collection of tips; rather, it is positioned as a substantial textbook providing thorough frameworks and no-nonsense tactics essential for those serious about succeeding in marketing. Whether one is just beginning their journey in marketing or looking to refine their strategies, "Kellogg on Marketing" is highly recommended as a foundational piece of literature in the field. ###

Customer Reviews & Ratings

1 customers ratings
  • 5 Star
    100%
  • 4 Star
    0%
  • 3 Star
    0%
  • 2 Star
    0%
  • 1 Star
    0%

Review this product

Share your thoughts with other customers

Pros

  • Highly detailed and comprehensive resource
  • Relevant and current information, including the impact of AI on marketing
  • Ideal for both educators and practitioners
  • Provides in-depth tactics for effective marketing campaigns ###

Cons

  • Not suitable for those seeking only quick tips or superficial advice

Platform Trust & Buyer Confidence

trustpilot logo
4.2/5 9300 + reviews
Read reviews
JG
Jazz
Verified buyer

“Easy to use and always helpful and sorts any issues I've had past and present”

1 September 2026 · via Trustpilot
EK
Emmanuel
Verified buyer

“I always receive support when I engage customer service. Overall my experience with UBUY has been top notch. Keep up the good work.”

31 August 2026 · via Trustpilot
F
fnd
Verified buyer

“The delivery was fast and the product came undamaged and authentic.”

29 August 2026 · via Trustpilot
LC
Leana
Verified buyer

“Ubuy is extremely efficient and to order online is an easy process. The verity of products to buy is really unlimited! My order was urgent and I got it on time. The products are great! Thank you Ubuy!”

25 August 2026 · via Trustpilot
HL
Hengo
Verified buyer

“Fast, convenient and cheap. Great store!”

27 August 2026 · via Trustpilot
Secure Checkout Global Delivery Easy Returns Genuine Products

Product Price History

Important information

  • Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

USD 33

Order now and get it around Thursday, September 17

QTY:

Secured transactionsecured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • World's #1 MBA marketing program's latest edition
  • Explore foundational and advanced topics in marketing management
  • Renewed focus on digital transformation and data analytics
  • Comprehensive explanations of strategic and tactical aspects of effective marketing
  • Strategies for creating loyal customers and developing personalization at scale
  • Earns a place in curricula of the business school educating the next generation of business leaders

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.