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- Why We Buy: The Science Of Shopping
Item #:
1622181
Why We Buy: The Science Of Shopping
Item #:
1622181
USD 17
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Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer.
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What Stands Out
Scientific Insights
Explores psychological triggers influencing consumer behavior, offering valuable knowledge for marketers and retailers to enhance shopping experiences and drive sales effectively.
Practical Applications
Provides actionable strategies based on research, helping businesses create more appealing layouts and promotional strategies that resonate with customers, ultimately boosting profitability.
Comprehensive Analysis
Combines sociology, psychology, and economics to delve deep into the shopping process, giving readers a thorough understanding of why consumers make specific purchasing decisions.
Product Details
- Based on hard data from thousands of hours of field research in malls, stores, and supermarkets
- Reveals shopping phenomena unnoticed by retailers and shoppers
- Discusses the impact of factors like well-placed shopping baskets and the 'butt-brush' effect on sales
- Explains how working women have influenced supermarket design
- Offers insights on product placement, signage, and packaging to drive sales
- Provides retailers and marketers with creative tips to adapt to changing customer behaviors
| Publisher | Simon & Schuster |
| Publication date | June 2, 2000 |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 0684849143 |
| ISBN-13 | 978-0684849140 |
| Item Weight | 8.3 ounces (235.31 grams) |
| Dimensions | 5.75 x 0.75 x 8.75 inches (14.6 x 1.9 x 22.2 cm) |
Product Description
Why We Buy: The Science Of Shopping
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Customer Questions & Answers
-
Question:
Who is the author of Why We Buy?
Answer: Paco Underhill -
Question:
What kind of research was conducted for this book?
Answer: Field research in shopping malls, department stores, and supermarkets across America -
Question:
What kind of tips does this book provide?
Answer: Creative and insightful tips for adapting to the changing customer
Research Editorial Review
The book "Why We Buy: The Science Of Shopping" has received a mix of positive and negative reviews, with some customers praising it for its profound insights into shopper behavior and its relevance to the retail industry. Many have described it as a must-read for anyone in retail, an excellent addition to their work library, and a classic in the field. Readers have appreciated the book's detailed analysis of what triggers buyers to make decisions at the store level, finding it informative and engaging. However, there are also criticisms regarding the outdated language and references in the book, with one reader expressing disappointment in the 17-year-old content, deeming it as ancient history in the rapidly evolving context of information and technology. Another reader, who had been a retail cashier for years, found the book eye-opening and insightful, debunking their assumptions about shopper behavior. Overall, "Why We Buy: The Science Of Shopping" seems to offer valuable knowledge and analysis of shopper behavior, particularly in the retail industry. However, potential readers should be aware of its publication date and potential outdated content. **
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Pros
- Profound insights into shopper behavior
- Relevant to the retail industry
- Must-read for anyone in retail
- Detailed analysis of buyer triggers
- Eye-opening and insightful
Cons
- Outdated language and references
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USD 17
Order now and get it around Friday, August 28
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Features & Benefits
- A witty, eye-opening report on consumer culture
- Based on hard data gleaned from thousands of hours of field research
- Lays bare the struggle among merchants, marketers, and consumers for control
- Reveals shopping phenomena often unnoticed by retailers and shoppers
- Provides creative and insightful tips for adapting to the changing customer
- A funny and sometimes disconcerting look at our favorite pastime
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